A Collection of Twelve Family Dog Postcards
San Francisco; Denver: Family Dog Productions  , 1967; 1968. Postcard. 18 c.m. x 12 3/4 c.m. 12 postcards. Multiple postcards advertising various concerts at the Avalon Ballroom. The following postcards are included in this set: FD-D7, "Celestial Moonchild" dated 10/20 and 10/21 of 1967, done by Kelley; FD-48, "James Gurley", dated 2/17-2/18/67, designed by Mouse and Kelley and with the photograph done by Bob Seidemann; FD-54, "Three Indian Dudes", dated 3/24-3/26/67, done by Rick Griffin; FD-88, "Ohm", dated 10/20-10/22-67, done by Wes Wilson, King lists our copy of this postcard as the third version of the postcard produced, with the "Place Stamp Here" printed in orange on the verso; FD-113, "Rorschach Test", dated 4/5-4/7/68, done by Wes Wilson, with the ticket sales outlets at the top of the postcard; FD-115, "The Sorcerer", dated 4/19-4/21/68, done by Robert Fried; FD-118, "Dancing Bear", dated 5/10-5/12/68, done by Bob Schnepf, with amanita muscaria mushrooms, a potent psychedelic, drawn on the lower right-hand corner of the card; FD-119, "2.45765", dated 5/17-5/19/68, artwork done by William Henry, one of the very few Family Dog Postcards that doesn't have the Family Dog logo, apparently Henry lost his logo sheet while designing the card; FD-121, "Machanico Mandala", dated 5/21-6/2/68, done by Paul Kagan and David Smith, King records our copy of this as the "D" variant, the dark blue postcard; FD-122, "Iron Butterfly", dated 6/7-6/9/68 done by Bob Schnepf; FD-123, "Rorschach Test II", dated 6/14-6/16/68, done by Larry Stark; FD-124, "The Popup Poster", dated 6/21-6/23/68, done by Partrick Lofthouse. Acts advertised include Taj Mahal, Dave Von Ronk, Creedence Clearwater Revival, Grateful Dead, Quicksilver Messenger Service, Velvet Underground, Santana Blues Band, Canned Heat, Van Morrison, Steppenwolf, and Big Brother and the Holding Company. Grushkin 505-506. King 105-206. These postcards are all the first King variants except for two, as noted in our list of them. Family Dog would mail these postcards to their mailing list to alert them of new shows coming to town. These postcards are not the ones that were printed for bulk mail rate. Corresponding posters were printed at the same time as the postcards to be hung up at places around town that would alert people to the latest concert news. Every postcard is a striking example of the psychedelic aesthetic. Fine. Item #000012050
Two postcards with a tiny abrasion, overall a beautiful set.